Our heartbeat is the vibrant community that surrounds and defines The New School.

We are your exclusive source for officially licensed apparel and merchandise, meticulously crafted to provide a canvas for students, faculty, alumni and friends to express their shared pride, identity, and sense of community within The New School.
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At The New Store, we’re not just curators of merchandise; We are a value-driven creative hub, mirroring The New School’s ethos of design, sustainability, collaboration, and leadership.

The way we source products, create partnerships, and operate the store is inspired by the very spirit of the university.

Strong Connections with The New School Alumni

Environmentally Responsible, Sustainable Materials

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Empowering BIPOC
and Women-Owned Businesses

Support for Local
and Independent
Vendors

Ethically Minded
Fair Labor
Practices

Proudly
Made in the
USa

OUR CODE
OF CONDUCT

While The New School boasts a century of excellence, The New Store is a relatively new venture with a commitment to excellence. As a small business, we oversee every aspect of our retail operations, from sourcing to storage, fulfillment, and customer service.

Our pricing reflects our dedication to covering costs and supporting the university, all while adhering to industry standards.

We actively seek ways to engage our creative community of students, faculty, and alumni, ensuring fair compensation, labor practices, and academic integrity are always at the forefront.