About Us


What makes New School merchandise so special? It is our one of a kind typeface designed just for us.  It’s called "Neue" and is unlike any conventional font. In fact, it breaks all the font-like rules. After all, at The New School we are always rethinking and reinventing convention. That is why our 5 schools are renowned for world changing creativity.

Our system brings together letters in different widths to create distinctive impressions, and the red letters are our very own Pantone color called Parsons Red. This specially designed system means each item is as unique as you are. 

NEW STORE MISSION STATEMENT

The New Store is more than a retail outlet – it is a values-driven creative outlet. It is a collaborative hive of progressive minds coming together to support our community’s talents and passions. The university’s approach to design, sustainability, collaboration, and management inspires the way we source product, create partnerships, run store operations, and create merchandise messaging. Our product lines are ethically sourced, accessible, embrace individuality, and celebrate our New School pride and legacy.

There is nothing typical about this campus store because there is nothing typical about the university it represents.

  • Ethically minded fair labor practices
  • Environmentally responsible, using sustainable materials
  • Partnerships with New School alumni when possible
  • Made in U.S.A when possible
  • Local or bespoke, independent vendors preferred